First and foremost: HYDRATE!

Makeup is 50% skin, so let's start there.

Before applying any make up, applying a great moisturizer and sunscreen is imperative.

Massage your moisturizer on. It awakens the complexion and brings your skin to life.

Hint: don't be afraid of oils! A rich argan oil, for instance, is loaded with anti-aging and reparative benefits. My personal fav is from Skin Owl... Lavender infused argan oil to be exact ;)

Choose a liquid or cream foundation. Embrace dewey!

All said, I want you throw out that full coverage cake foundation!

Put on your foundation directly after hydrating while your skin is moist. Your foundation will blend in seamlessly.

Apply your foundation:

1) with a damp sponge or

2) with a wide foundation brush

Be sure to use half of the amount of product that you would normally use. We tend to overdo our coverage.

Choose a golden based shade that warms the complexion and balances out any redness (W3LL PEOPLE Narcissist Stick Foundation #3 -light-medium or 5 - medium.

**If you must set with a powder, choose a sheer translucent or clear powder (W3LL PEOPLE Realist X). Lightly dust only where shine is prevalent. Ask yourself: "Where am I the shiniest 1 hour after I apply my make-up?" -there's your spot!

Wisely Conceal:

Choose a soft, creamy concealer with a touch of pink in the shade. This is the one part of the face where the 'golden rule' does not apply.

A concealer with a pink undertone will battle the blues! It will cleverly conceal the darkness around the eyes.

Do not forget to apply your concealer yo your upper lid!

This will brighten and open up your eyes instantly.

Don't be afraid of shimmer!

Who does not want to glow?!

It's all about strategy here.

Remember that horrible saggy word? Here is where we are going to go to battle (and win).

• Purchase a sheer highlighter (W3LL PEOPLE Bio Brightener Stick). Apply it to the round of the cheekbone, the bridge of the nose, and on your brow bone for the perfect candlelit glow. A great trick to create supple lips, is to apply a very thin layer of your highlighter onto the outer edge of the lips prior to applying a neutral lipstick.

• You don't have to say goodbye to frosted or shimmery eye shadows! A dab on the apple of the eye can create a brighter, more prominent eyelid. Choose light neutral shades that compliment your skin tone. Remember: light brings features out / dark shades bring features inward.

Stay away from dark brows!

Choose a brow color that is 2 shades softer than your hair color. If you are a silver fox, a cool taupe shade works best.

To keep the effect soft focused, I suggest a matte brow powder. A powder will go on seamlessly. Cream or pencil brow products can easily get clumpy and unevenly applied making blending a nightmare!

**Brow hint: focus application on the inner upper corner of the brow moving gently outward toward the arch. This will create a lift to the brow. Do not double dip the brush to blend in the body of the brow. Use what product is left on the brush.

Define the eyes.

Don't be afraid of eyeliner.

The solution is in the technique. Keep the eyeliner tight to the lash-line, creating a thin lash and lid defining effect.

Restrict your liner to the upper lid.

No need to fear the blackest of liners if you put this to practice!

**Double the bright eyed effects by using a lash curler.

Use Cream Blush! (W3LL PEOPLE Universalist 4 is a must!)

Ok. We lose color as we age.

A creamy, hydrating blush will enliven and rejuvenate any cheek!

Warm your blush onto your complexion using your fingertips, starting two fingers from the nose, blending towards your ear.

Choose a timeless warm peachy/rose shade.